Professional basketball star LeBron James and his digital media company have unfairly profited from using a slogan trademarked almost two years ago by a Maryland nonprofit, a lawsuit filed this week alleges.
The complaint also names ESPN, Nike and video game company Take-Two Interactive as defendants.
"Uninterrupted, with the help of the most recognizable athlete in the world and the most prominent athletic clothing company and sports media content producer, generated revenue using a word mark that is nearly identical to Game Plan's mark," the nonprofit stated in its complaint.
Game Plan said it has been selling t-shirts with their slogan since officials first filed for a trademark in December 2016. The trademark was approved in June 2018.