Quincy, MA — The Prostate Health Education Network (PHEN) is launching its “Prostate Cancer Disparity Rally” to address the growing prostate cancer crisis in Black America caused by the COVID-19 pandemic and the dramatic increase in new prostate cancer cases.
Prostate cancer is the leading cause of cancer and the second leading cause of cancer deaths for Black men in the U.S. The disease also has the largest racial disparity for any type of cancer for men or women. The American Cancer Society recently released estimates that new cases of prostate cancer will increase by 30% in 2021. This is more than ten times the increase for any other major cancer including lung, breast, and colorectal. “We are facing an unprecedented prostate cancer crisis in this country and Black men will be hit the hardest,” says Thomas Farrington, PHEN Founder and President. “Our Disparity Rally will raise prostate cancer awareness throughout Black America, and provide educational resources and tools to help alleviate disparities in early detection, treatments, and clinical trials.”
The Prostate Cancer Disparity Rally will kick-off in Washington, DC, Maryland, and Virginia and expand nationwide throughout 2021. The Rally will include an awareness campaign with members of the U. S. Congressional Black Caucus, doctors, clergy, patients, and other leaders raising their voices through public service announcements that will be part of an integrated media outreach effort. PHEN’s online patient educational portals, available on computers and mobile phones, for early detection (PHENPSA.com), treatments (PHENPath.com), and clinical trials (PHENTrials.com) are coupled with the awareness campaign to provide critical knowledge and information that can be life-saving. PHEN’s church and other community partners will join in promoting and distributing these resources to their members and to the public. In addition, PHEN’s monthly “Daddy’s Boys” (daddysboys.org) film episodes will reach up to one million viewers in 2021 with the educational content presented through entertainment.
Getty and the City of Los Angeles recently announced the Los Angeles African American Historic Places Project, which plans to identify, protect and celebrate African American heritage within the city.
Despite comprehensive efforts over the years to record Los Angeles’ historic places, the city’s historic designation programs, by their own estimation, do not yet reflect the depth and breadth of African American history. Just over three percent of the city’s 1,200 designated local landmarks are linked to African American heritage.
Over the next three years, the project will work with local communities and cultural institutions to more fully recognize and understand African American experiences in Los Angeles. The work aims to identify and help preserve the places that best represent these stories and work with communities to develop creative approaches that meet their own aims for placemaking, identity, and empowerment.
Zola Mashariki, who spent 15 years at Fox Searchlight and also had stints at BET and Just Mercy production company One Community, has been named head of Audible Studios.
The Amazon-owned company said Mashariki will spearhead original content from conception through release. Based in LA, she will report to U.S. content chief Rachel Ghiazza, who joined Audible in 2019 and rose to her current post in 2020.
“Audible is in the business of fearlessly creating unparalleled audio experiences that showcase the best in storytelling,” Ghiazza said. “With Zola, a profoundly gifted executive, we are poised to conquer this important moment in audio—a pivotal time when creativity and originality are at a premium and we deepen our commitment to reimagine what audio experiences can mean for audiences.”
An hour-long special aimed at raising awareness and encouraging the American public to get vaccinated to end the COVID-19 pandemic will air on Sunday, April 18 at 7 p.m. ET. Walgreens announced that NBC will televise a vaccination special called Roll Up Your Sleeves. According to details, former first lady Michelle Obama, Lin-Manuel Miranda—and a few additional friends—will appear on the special to educate and empower audiences to make the important decision of getting vaccinated, to help put the pandemic behind us.
Audiences can expect to see comedy acts, view informative packages, hear captivating real-life stories, and observe heartwarming surprises. Walgreens is a presenting sponsor of Roll Up Your Sleeves.
“Bringing together trusted voices, including celebrities, community leaders, and our pharmacists, we can help answer questions and dispel myths surrounding vaccinations and ensure that the U.S. emerges from this very challenging time as quickly as possible,” said Roz Brewer, CEO of Walgreens Boots Alliance.