Atlanta, GA — Rochelle Porter, founder and CEO of Rochelle Porter Design, has become one of few African American eco-friendly designers to land a spot with global decor retailer West Elm, a subsidiary of Williams-Sonoma, Inc. Porter has partnered with the company to release B+W, a black and white décor collection featuring must-have items to transform your house into a home: table runners, tea towels, and pillow covers in premium velvet, organic cotton and linen fabrics.
Each item is adorned with one-of-a-kind black and white prints hand-designed by Rochelle herself. The collection, which will also include RPD’s signature brightly-colored pillow covers, will be sold exclusively on WestElm.com and RochellePorter.com
This collection comes just in time for the holidays, and at the most opportune time for Porter and West Elm, as the company recently committed to the 15 Percent Pledge. The Pledge champions economic equality by encouraging retailers to allocate 15 percent of their shelf space to Black-owned brands.
Porter says, “I’m thrilled about this partnership! It’s a dream come true to have the Rochelle Porter Design decor line on westelm.com. I’ve had pop-up shops at several West Elm stores over the years, and I’m always impressed by the company’s welcoming culture and support of independent makers. I couldn’t think of a better place to debut our B+ W holiday collection.”
To drive donations for West Elm’s charity partners, the Jackie Robinson Foundation and the National Urban League, fifty percent of sales Porter’s line purchased between November 17 and December 1 were donated to support these organizations. On Giving Tuesday specifically, West Elm will double their give-back percentage to 100 percent.
Rochelle Porter Design is a lifestyle brand that brings bursts of joy to the everyday. RPD’s happy home decor textiles, accessories, and activewear feature vibrant prints derived from the founder’s original artwork and colorful Caribbean roots. Her travel-inspired patterns feature classic motifs with a quirky, modern twist. True to its tagline, “Design for abundant living,” the company believes everyone along its value chain should live well. To that end, RPD prioritizes fair pay, ethical manufacturing, and the use of sustainable materials when possible. Rochelle has recently collaborated with West Elm and The Happy Planner and has been featured in BuzzFeed, Popsugar, Elle DECOR, Essence, and a host of other media outlets.
