Academy Sports + Outdoors ("Academy") (Nasdaq:ASO) announced today the renewal of its partnerships with the Southwestern Athletic Conference (SWAC), the Central Intercollegiate Athletic Association (CIAA), and the Southern Intercollegiate Athletic Conference (SIAC). As part of this renewal, Academy will continue its commitment to support Historically Black Colleges and Universities (HBCUs) throughout its footprint. This is Academy's third consecutive year as the Official Sporting Goods and Outdoor Retailer of the SWAC, CIAA, and SIAC.
In addition to the sponsorships, Academy will continue to champion HBCUs and provide support to HBCU students, student-athletes, bands, and faculty. Academy also carries licensed fan gear of selected member schools online and in local stores.
"Academy Sports + Outdoors is excited to celebrate the legacy of Historically Black Colleges and Universities and help showcase HBCU traditions that are steeped in culture, community, and history," said Lawrence Lobpries, Academy's Senior Vice President of Marketing. "We have enjoyed serving fans of these three conferences who have a passion for fun, and we look forward to continuing our engagement with these communities for years to come."
