Alicia and Daren Woodard are bringing a new meaning to the Christmas season for families in their Pennsylvania hometown by dressing up as two of the biggest stars from the North Pole: Mr. and Mrs. Claus.
The couple, who grew up in Erie, Pennsylvania, doesn’t recall ever seeing people of color as the beloved fictional characters during the Christmas season Black Enterprise reported. Their goal is to spread Christmas cheer and joy to the people in their hometown and surrounding areas by revolutionizing the Santa Claus industry. As diversity and inclusion advocates, the pair believes that Black children deserve to see themselves reflected.
“We want our Black Santa to represent our culture by giving the Ma and Pa feel and the auntie and uncle vibes,” Alicia told the Erie Times-News, per Black Enterprise. “Spreading inclusivity and having a similar and familiar face bring cheer is very important to us. We want our services to symbolize family and hope.”
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