HERide co-founders Jillian Anderson and DeVynne Starks have been holding it down for Atlanta travelers as Hartsfield-Jackson Atlanta International Airport’s first Black-owned rideshare company.
As the platform expands, Anderson and Starks ensure that both HERide riders and drivers are cared for. “There were a lot of women that were hesitant with riding with men at night using Uber and Lyft. I realized that this was just a consistent problem that those platforms did not have any intention of solving. So I decided to solve it myself,” Anderson, 31, chief technology officer, recently told Afrotech.
An upcoming profit-sharing model is in discussion for development once the company exceeds its goal of 1,000 drivers securing a minimum of 10 rides per week. The plan will give drivers a share in the company’s profits. Their share of the earnings would be tied to the firm’s quarterly or yearly profit performance. The amount each driver receives would be determined by their specific tier or level within the driver hierarchy.
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