'Break the Bank' Initiative Will Help Support Black-Owned Businesses

'Break the Bank' Initiative Will Help Support Black-Owned Businesses

August 11, 2022

With over 7 million downloads, the dating app BLK was created to help Black singles find love. Now it is providing users with financial resources to support Black-owned businesses. 

Timed for national Black Business Month in August, BLK has announced “Break the Bank,” an initiative to help Black communities deal with the rising costs of inflation. Through a partnership with a Black community collective called The Gathering Spot, BLK is helping to sponsor a contest in which 40 users will receive gift cards worth $250 to fund dates at Black-owned businesses, totaling $10,000. The app will also have push alerts dedicated to financial literacy topics, including how to grow a small business and how to manage your income with the added inflation.In a recent study for which BLK surveyed over 20,000 of its users, 69% of Black singles said the rising costs of inflation were hurting their dating and social lives, while 50% said they could not afford dates or other leisure activities. BLK said it hopes to alleviate some of the financial burden with Break the Bank.

 

Read the source article at NBC News

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