Delta Releases Stock Image Initiative to Promote Travel Ad Diversity

Delta Releases Stock Image Initiative to Promote Travel Ad Diversity

September 1, 2022

Delta Air Lines is working to fix the lack of minority faces in travel advertising. 

The airline released a new photo library Wednesday called “Faces of Travel,” which contains 100 images that reflect a more “inclusive and accurate view” of Black and brown travelers from around the globe. In partnership with Adobe, the photos will be available to download for free on the software company’s stock library for social media, advertising and other content creation. 

Delta and Adobe tapped Kin, a creative company that advances social change through culture, along with photographer Seo Ju Park to capture the diverse travel photos, which in part show Black women riding bikes, toasting with friends, and dining at a restaurant. By making these photos and videos available to the public, both companies anticipate that media professionals will use more inclusive content in their work. 

Read the source article at NBC News

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