Diddy has officially launched Empower Global, a digital marketplace where he hopes Black-owned businesses will thrive. As of Wednesday (July 12), customers have access to shop from the curated immersive e-commerce platform that allows consumers to discover and buy products exclusively created and sold by Black entrepreneurs.
Empower Global operates with “culture and community at its core,” per a press statement. The company aims to elevate the Black economy by creating opportunities for Black entrepreneurs to build and scale successful businesses by making shopping with Black brands easy and accessible.
More than 70 brands are included in the digital grand opening, including Coco & Breezy, Kultured Misfits, Gwen Beloti Jewelry, Buttah Skin, Marie Hunter Beauty, Pound Cake, B.M. Franklin & Co., Beauty Stat Cosmetics, Cecilia’s House, Cise, Cool Creative Clothing, and more.
Read the source article at Vibe
