Graduate's Cosmetic Company Lifts Up Black Women, Pushes for 'Evolution' in Beauty Industry

Graduate's Cosmetic Company Lifts Up Black Women, Pushes for 'Evolution' in Beauty Industry

January 2, 2024

Tell a Black girl that you love her today.

That’s the message that greets visitors when they go to the website of cosmetic company Simply Sámone, founded by Jassma’ray Johnson, a 22-year-old who graduated from Iowa State University earlier this year.

Resilient.

Fierce.

Deserving.

These are the adjectives Johnson uses on her company's website to describe Black women. But this is not what Johnson heard about herself growing up.

Read the source article at Des Moines Register

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