Instagram announced Monday that it will introduce a special tag for professional accounts and influencers that ensures they receive credit for their content, an attempt to address complaints that Black users are not credited for starting trends or are shut out from profiting from them.
The tag is available to business and creator accounts, and comes on the heels of nationwide discussions and content strikes by Black content creators who pushed out viral posts saying they do not receive credit for their work.
Alexis Michelle Adjei, a data analyst, and Cameryn Boyd, an engineer, envisioned and created the label with these disparities and Black creators in mind, particularly that creators make a living off producing social media content and that Black creators should share equally in that, too, they said.
