Chrishonda Benson, founder and CEO of Pretty Dope Society, has partnered with her 9-year-old daughter, Mariah, to launch a new line of backpacks with a whole lot of Black representation.
Chrishonda comments, “Far too often, Black families are left out of the narrative in the designs geared toward children. When you walk into many big department stores around the back-to-school season, it’s rare for Black children to see themselves portrayed in the product designs.”
Pretty Dope Society’s new collection was created to give Black children an opportunity that many of their parents didn’t have growing up. As part of their rebrand, the company is now geared 100% for the kids to ensure that Black families can always find unique products for back-to-school season and all year round.
As a Black mother herself, Chrishonda knew the perfect person to collaborate with on this launch, her 9-year-old daughter, Mariah. With direct insight into what children want to see, Pretty Dope Society expands on the Black narrative by showcasing the sun-kissed hue of black and brown children on their educational paths.