Since launching on Target.com last year, Orijin Bees will expand their partnership by now offering a selection of their best-selling dolls in Target stores across 40 US states, showcasing not only the variety of beautiful skin tones we have in our Black and Brown skin but also the array of curly hair patterns and textures.
Bestsellers from the Baby Bee Doll Collection including Positively Puff and Sugar Puff will be available in Target stores in 40 states across the nation.
Selected for Oprah’s Favorite Things this past holiday season, the company striving to improve racial equity through play was founded by mother-daughter duo Melissa and Esi Orijin after Esi struggled with her confidence of being the only Black girl in her class. This new deal with Target represents a milestone achievement for the brand, which continues to grow its toy line to empower girls like Esi to find self-love and pride in their identity by ensuring representation in their toy boxes.
