Walmart says it is reviewing its Juneteenth-themed ice cream following backlash online, and "will remove items as appropriate,” the company says.
The flavor was part of Walmart’s special edition commemorating June 19, the newest federal holiday, which recognizes the official end of slavery and the celebration of Black culture. Many criticized the gesture as a form of cultural appropriation.
In photos circulating online, the ice cream’s container has green, yellow and red accents and says, “Share and celebrate African-American culture, emancipation and enduring hope.” The ice cream is also available in a swirled red velvet and cheesecake flavor.